The SHSP Communication Coordinating Council

The CCC’s vision is to coordinate, collaborate

and communicate consistent road safety messaging across Louisiana

 

 

The Safety Center takes the lead in coordinating efforts undertaken by the Strategic Highway Safety Plan’s (SHSP) Communications Coordinating Council (CCC), a subcommittee that spearheads the development and implementation of the SHSP Communication and Marketing Plan.

 

Read Team Report here.

 

The CCC meets at least quarterly via conference call or in-person meeting. Its members include the nine regional safety coalition coordinators and representatives from DOTD, LHSC, FHWA, LSP and the Safety Center. Public information officers, volunteer partners and advocates who have great expertise and interest in communications, public involvement, marketing and advertising are welcome to join the council. Contact us for more info.

 

CCC membership roster as of June 2016

 

 

 

CONNECT WITH
DESTINATION ZERO DEATHS

Upcoming Meetings for 2017

Thursday, April 27 at 11 am to 3 pm

Thursday, July 27, at 2-4 pm

Tuesday, September 19 2-4 pm

December 7 at 11 am to 3pm

 

Meeting Summary – June 27, 2016

Meeting Summary – June 14, 2016

Meeting Summary – April 25, 2016

Meeting Summary – December 1, 2015

Meeting Summary – August 5, 2015

Meeting Summary – June 25, 2014

Meeting Summary – February 17, 2014

 

SHSP Communication and Marketing Plan: Overview

 

The realization of Louisiana’s vision toward Destination Zero Deaths relies heavily on increased public safety awareness among all road users. To build awareness, communication—in all forms—is vital. In this Communication and Marketing Plan, you will find the media types, communication strategies and campaign brands that Louisiana is utilizing to increase traffic safety awareness to targeted audiences in each of the SHSP Emphasis Areas: Occupant Protection, Impaired Driving, Crashes Involving Young Drivers, and Infrastructure & Operations. Read more

Louisiana Transportation Research Center

4101 Gourrier Ave.

Baton Rouge, LA 70808

Phone: (225) 767-9131

webmaster@lsu.edu