The SHSP Communications Coordinating Council

The CCC’s vision is to coordinate, collaborate

and communicate consistent road safety messaging across Louisiana



The Safety Center takes the lead in coordinating efforts undertaken by the Strategic Highway Safety Plan’s (SHSP) Communications Coordinating Council (CCC), a subcommittee that spearheads the development and implementation of the SHSP Communication and Marketing Plan.


Read Team Report here.


The CCC meets at least quarterly via conference call or in-person meeting. Its members include the nine regional safety coalition coordinators and representatives from DOTD, LHSC, FHWA, LSP and the Safety Center. Public information officers, volunteer partners and advocates who have great expertise and interest in communications, public involvement, marketing and advertising are welcome to join the council. Contact us for more info.


CCC membership roster as of June 2016





Upcoming Meetings for 2018

Thursday, March 29, 2018 at 1:00-3:00 p.m.

 Thursday, June 28, 2018 at 1:00-3:00 p.m.

 Thursday, September 27, 2018 at 1:00-3:00 p.m.

 Thursday, December 6, 2018 at 1:00-3:00 p.m. (tentative)


Meeting Summary – December 7, 2017

Meeting Summary – July 27, 2017

Meeting Summary – February 21, 2017

Meeting Summary – December 13, 2016

Meeting Summary – September 27, 2016

Meeting Summary – June 27, 2016

Meeting Summary – June 14, 2016

Meeting Summary – April 25, 2016

Meeting Summary – December 1, 2015

Meeting Summary – August 5, 2015

Meeting Summary – June 25, 2014

Meeting Summary – February 17, 2014


SHSP Communication and Marketing Plan: Overview


The realization of Louisiana’s vision toward Destination Zero Deaths relies heavily on increased public safety awareness among all road users. To build awareness, communication—in all forms—is vital. In this Communication and Marketing Plan, you will find the media types, communication strategies and campaign brands that Louisiana is utilizing to increase traffic safety awareness to targeted audiences in each of the SHSP Emphasis Areas: Occupant Protection, Impaired Driving, Crashes Involving Young Drivers, and Infrastructure & Operations. Read more

4101 Gourrier Ave.

Baton Rouge, LA 70808

Phone: (225) 767-9131